According to statistics released by Kickstarter, the success rate of fully funding a project on the crowdfunding website was only 40.62 percent. If the project fails to reach its funding goal, it is dropped and the pledges are returned to the backers. Unlike other crowdfunding companies, Kickstarter focuses on mainly creative projects, from craft ideas to music albums or technological innovations and imposes a time limit for each campaign. Kickstarter, which launched in 2009, is one of the largest crowdfunding platforms in the world, having launched over 592,000 projects and having received pledges worth more than 7.3 billion U.S. Some of the most successful crowdfunding platforms today are IndieGoGo, GoFundMe, and Fig. Upon the company’s success, similar crowdfunding websites started appearing around the world. The main object of the platform was to help musicians to complete their artistic projects, such as albums or tours, with the financial help of their fans. The early 2000s saw the launch of one of the first internet crowdfunding platforms in the United States called ArtistShare. The most successfully completed project was "Surprise! Four Secret Novels by Brandon Sanderson", which collected more than 40 million U.S. As of May 2023, the value of pledges exceeded 7.31 billion U.S. Between July 2012 and May 2023, the cumulative amount of dollars pledged to project funding on Kickstarter worldwide grew steadily.
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